Our salt flaking process is unique because saturated brine is produced using natural sea water to dissolve crude sea salt... not tap water. The salt flakes made in this way retain many of the ocean minerals not normally found in table salt and result in very pleasant 'umami" taste. This, combined with a powerful connection to the Great Ocean Road seawater is resulting in rapid sales growth for our company. These salt flakes are additive and chemical free, dissolve easily in the mouth and can be crumbled crisply between the fingers. Our catch cry is “sea salt that melts in your mouth”.